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Digital Marketing Course & Expert Tutor

SEO, content, paid media, analytics, funnels and campaign strategy.

Course syllabus

What you will learn

01

Digital strategy

Concept explanation, guided practice, exercises and a practical application task.

02

SEO fundamentals

Concept explanation, guided practice, exercises and a practical application task.

03

Content marketing

Concept explanation, guided practice, exercises and a practical application task.

04

Google/Meta ads concepts

Concept explanation, guided practice, exercises and a practical application task.

05

Analytics & attribution

Concept explanation, guided practice, exercises and a practical application task.

06

Campaign planning project

Concept explanation, guided practice, exercises and a practical application task.

PCDS expert teaching process

Not just videos—structured expert learning

1. Diagnose

Start with a short concept check so the tutor knows exactly what the learner understands and where the gaps are.

2. Explain visually

Build the idea with diagrams, analogies, worked reasoning and real-life context before asking the learner to memorise a rule.

3. Guided practice

Tutor solves one model problem, then the learner solves a similar problem with progressively less help.

4. Retrieval & exam practice

Use short recall checks, mixed questions, board-style applications and error correction rather than passive rereading.

5. Progress loop

Track weak concepts, homework accuracy and test performance, then adjust the next session around evidence.

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